As genetically modified crops fail in several regions around the world and are exposed as a detriment to health, many are beginning to see right through the high-dollar false advertising claims projected by biotech corporations like Monsanto.
(Note that in the 40s and 50s Monsanto made false safety claims about their own insecticide, DDT. By 1972, independent research showed the horrific consequences of this insecticide which ultimately led to the chemical being banned worldwide.)