Research finds Facebook holds personally identifiable data on 40% of EU population

Research finds Facebook holds personally identifiable data on 40% of EU population

The study reveals that Facebook labels over 73 percent of its EU users with interests linked to sensitive personal data, which corresponds to 40 percent of the overall EU population. This means that the data of around 205 million Europeans isn’t completely anonymous and their identities could be determined from Facebook’s stored data — possibly endangering the users’ privacy and making them vulnerable to phising attacks.

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